Turns out, people love a guy with giant hands.

Children’s Minnesota needed to attract a new generation of donors. Not for the big buck$ they make (we all remember that twenties life), but because they wanted younger people to begin building a lifelong habit of donating.

So we had to start out small and easy. Bring people together. Don’t rely on pity (as many children’s hospitals do). And it just so happens that few things transcend language, culture, and Vikings/Packers rivalries like a high five.

We wanted attention. So we featured our man Joe out in the Twin Cities, connecting with strangers, having some fun, and raising awareness for Give a $5.

We also wrangled some opportunities to get him seen on television and at local events.

And then we basically walked around town and did a bunch of stuff to crack ourselves up.