No more ignoring the majority.
Nearly 2/3 of Americans believe in abortion rights. Across party lines, across state lines. But their voices are being willfully ignored by anti-abortion politicians. You know, the very people who are responsible for representing their voices.
Planned Parenthood wanted to get a campaign out over the summer (leading into election season) for their pro-abortion initiative, Bans Off Our Bodies. Goal: uplift a new generation of activists. Remind them of the power they now have as the majority. Give give young voters the nudge, and the platform, to get loud.
The campaign art direction gave the Bans Off initiative a new look, new graphics.
And a choice of share cards for supporters to use in their own social media.
Digital OOH and taxi tops
People could write their demands on wheat pastings posted in NY neighborhoods.
The campaign got a website. It took over BansOffOurBodies.org during the campaign launch.
Then we took the campaign to its first public event: Governor’s Ball in New York.
Eeeeeee Sabrina Carpenter!
People were more than happy to stand in a line 40-people deep to pick up t-shirts, pins, stadium bags (the bags were especially popular), and write their demands on our Bans Off Our Bodies 3D wall.
All the elements we used for Gov Ball became available as a toolkit for other Planned Parenthood affiliates around the country, so they could easily stage the experience at their own local events.
3D wall at the start of the day.
And at the end.