Publicis Sapient was launching their first content platform ever.

Hopefully not to the sound of crickets.

After their initial rebrand, PS decided to take more big swings. One of which was a content platform. Named The How Channel, it tackled all things digital business transformation. Because not only were business leaders unfamiliar with what PS does, they didn’t know much about digital business transformation, either.

Brand research told us leaders knew they needed to modernize. But hardly any of them knew where to start. Or what would be involved. The How Channel was a solution to both black box problems. Our part was to create awareness.

In the end, the campaign was recognized by the B2B Drum Awards.

Short episodes of content that business leaders could watch wherever, whenever. It was like Quibi for digital transformation for people who remember Quibi.

The campaign was on LinkedIn paid ads and in organic posts.